Danish Copywriter

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, weve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the worlds leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. The Role

We are looking for a Danish Copywriter (tekstforfatter) to join HelloFresh Groups Nordic Brand team and write compelling copy for Denmark’s leading meal kit, HelloFresh, and newly launched ready-to-heat meal subscription service, Factor.

As our Danish Copywriter you will play an essential role in bringing the HelloFresh and Factor brands to life by ensuring high quality copy across all consumer touch points. You will take on a wide range of tasks, from creating crisp headlines for OOH to localizing copy for digital advertising. Your local expertise will be key to making messages resonate with consumers. Additionally, you will participate in the conception, development and ideation of local campaigns and social media.

You will be part of our Marketing Communications Team consisting of three copywriters reporting to the Marketing Communications Manager, and can look forward to working closely with your Swedish and Norwegian counterparts. The team is located in Copenhagen.

You will…

• Create all consumer and customer-facing copy for both HelloFresh and Factor, working with international brand guidelines and adapt the market specific tone of voice for both brands
• Craft marketing messages that engage and resonate with our customers, conveying the brands’s messages, benefits and USPs and collaborate with the International Brand Team in Berlin on marketing projects and copy policies
• Develop concepts and creative ideations, ie for product marketing campaigns, social media, and brand campaigns
• Adapt and localize a wide variety of consumer-facing content, rendering copy from English to Danish across all marketing channels (CRM, paid social, YouTube, TV, display, etc.) and product touch points (labels, UX/UI, mobile, etc.)
• Organize and prioritize copy briefs
• Proofread Danish content for spelling, grammar and logic consistency
• Support local and international teams in rollouts of communication projects
• Maintain the Local Writing Guide for Danish to ensure style consistency, including the Danish glossary
• Work directly with remote design teams to ensure effective copy-design harmonization

You have…

• Excellent and proven Danish copywriting skills
• Strong proficiency in English, written and spoken
• Strong attention to detail and structure, securing high quality in all copy
• Minimum three years experience in Danish copywriting and/or translation, preferably in the food or tech sectors,, working across multiple marketing channels (such as paid and organic social, CRM, TV, OOH, offline materials, etc.)
• An understanding of Danish culture and consumer behavior, and a familiarity with using consumer insights data to build messages
• The ability to deal with a large variety of stakeholders and understand complexity of processes
• Strong prioritization skills with the capacity to work in a fast-paced environment and ability to manage multiple tasks simultaneously whilst adhering to (at times short) deadlines
• The ability to grasp a brand’s specific tone of voice, product and consumer base, and to switch between two different brands’ tones to ensure differentiation
• Creative and conceptual thinking, plus experience in creating captivating copy that brings brands to life
• Bonus: experience working with social media content planning, developing and implementation

We offer

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
• A diverse and international environment with mission-driven colleagues
• Learning and development opportunities plus the opportunity to request training specifically for your role and career with us
• Freedom of idea and initiative, execution and implementation of your own ideas
• A significant discount on your weekly HelloFresh and Factor box
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits
• Subsidized healthy lunches, fruit and snacks in the office
• Additional perks: Discounts for our neighboring gyms, company events and parties, and free Friday bar

Are you up for a challenge?

Apply with your CV (In English please)

If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team

Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job

We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.

About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individuals race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what its like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com.
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com